Enquiry Scripts
Do you have a script for answering the phone to ensure a great first impression, that all the correct information is gathered and stored and that your potential clients are qualified on their ability to pay?
“I used to be at the mercy of the customer, I used to price to get the jobs. Now I’m all about my margins and I know if I keep a strong margin the rest of my business can work off that. Staff members are also more organised, we have a checklist for new homes, pre-wire check, sign off checklist and final check list and because of the I can take time off to spend with my family without worrying about the business”
Brad Martin- Leading Edge Electrical
Do you have a script for answering the phone to ensure a great first impression, that all the correct information is gathered and stored and that your potential clients are qualified on their ability to pay?
Do you use a standard template with all the key questions for gathering information when you visit a potential client so that creating your quotes is a quick and simple process?
Have you included testimonials in both written and video form from satisfied clients to provide “social proof” of your service levels? When you talk about your service clients see it as sales. When clients listen to testimonials the credibility factor is higher.
Do you have a system to check all the fixtures and fittings onsite so you can identify opportunities for more work on each job? Adding a few hundred dollars to the sale will result in thousands (and in some cases) hundreds of thousands of dollars in extra sales.
Do you have a company profile you can give to clients and prospective clients when they enquire? Having a company profile will enable you to position yourself as professional, an expert in your niche and create a point of difference.
Do you have scripts to follow up your quotes and create scarcity and urgency in the script to encourage your prospects to book their job in now? A follow up process can boost your conversion rates by up to 27%.
Do you have a price book for retail clients so you can give a price on the spot and complete the job then and there? Are you using ‘pre-builts’ for your larger quotes to speed the pricing process meaning your builders are more likely to accept your quote?
Do you have a process for servicing the installation work you have previously completed? Gas appliances, chimneys, heating and ventilation systems and water filters among others all require servicing. Without a database and follow up system you miss out on sales and the opportunity to visit your clients and help then with other work they may need doing.